AI-Powered DAM
Built for STEP

Mirrix enhances your STEP platform from Stibo Systems with:

  • Digital asset management for Stibo STEP AI-powered image and document management
  • Digital asset management for Stibo STEP A DAM-optimised interface built for ease of use
  • Digital asset management for Stibo STEP Seamless collaboration across teams and partners
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Stibo STEP native DAM

Key Features

Product image management in Stibo STEP

AI-Metadata Extraction

Extract descriptions, keywords and characteristics from images, PDFs and other digital assets to increase findability.

AI-powered DAM for product data

Smart Asset Referencing

Mirrix uses AI to suggest the right product for each asset based on visual cues and metadata.

Stibo STEP DAM integration

Works Natively with Your STEP Data Model

Mirrix leverages your existing STEP setup: attributes, asset links and workflows – no duplication, no rework.

Mirrix DAM

Track Usage Rights and Expiry Dates

Ensures assets are used within the correct rights period – helping you avoid expired licenses, model misuse, and legal risks.

digital asset management platform

Find Duplicates & Lookalikes with AI

Flags near-duplicate and visually similar assets – helping you clean up your DAM & avoid publishing the wrong image.

DAM for Stibo STEP

Auto-Classification of Assets

Mirrix automatically classifies images and documents using AI, making them easier to organize and find within your STEP system.

DAM with product hierarchy support

Seamless Image Editing

Edit images in Photoshop, Illustrator or Canva – and easily save back to STEP.

AI-powered digital asset management

Find Anything Fast

Find assets by multiple search and filter options and stop wasting time on endless searches for the right file.

Stibo STEP cross-reference assets and products

Real-Time Collaboration

Collaborate with teams and agencies in real time, speeding up reviews and approvals while keeping assets organized.

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Smart asset referencing
AI-Metadata Extraction

Who is Mirrix made for?

Digital asset management software

Keep every product publication-ready

by ensuring it’s paired with the right images, documents, and compliance material. With Mirrix, asset linking and approvals happen inside STEP—boosting speed and accuracy across all product launches.

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Digital asset management system

Find, use, and reuse campaign assets

without hunting across folders or platforms. Mirrix’s AI-powered tagging and visual search help marketing teams quickly locate the right image or brochure—already matched to the right product in STEP.

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Extend STEP without complicating your architecture.

Mirrix runs natively on your existing STEP setup, eliminating the need for DAM integrations, sync jobs, or new governance frameworks. It’s low-friction, high-impact PIM enhancement.

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Product image management in Stibo STEP

Edit and update product images

directly in Photoshop, Illustrator, or Canva—and save them seamlessly back into STEP with version control and approvals intact. No uploading, emailing, or metadata re-entry required.

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Sales team icon - DAM software

Always present the most current assets.

Mirrix gives sales reps fast, filtered access to the latest product visuals, presentations, and documents—ready to drop into decks or portals straight from STEP.

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Customer support icon - Digital asset management tools

Deliver faster, more accurate responses

by instantly retrieving product images, manuals, or certifications. Mirrix makes it easy to verify asset accuracy and ensures only approved materials are used in support communications.

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getmirrix digital asset management

Make it easy for suppliers to deliver the right assets.

With Mirrix, they can upload files directly or share from their media banks. Assets are validated, organized, and ready to use—saving your team time and reducing delays.

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Give partners access to approved assets

without exposing them to your full STEP backend. With Mirrix, external users get a clean portal experience with only the assets they’re authorized to use.

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Best DAM for PIM system

Collaborate on campaigns, catalogs, or content

using a streamlined, brand-compliant asset hub. Mirrix ensures agencies always pull from the right files and see product context without needing direct STEP access.

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What You Can Do with Mirrix

From upload to product linking, Mirrix brings Al, structure, and speed to your digital asset
workflows all within your STEP setup.

Smart search in DAM software

Organize Digital Assets

See how Mirrix helps you manage your digital files efficiently

Asset List

DAM video thumbnail 1 - How to manage digital assets in Stibo STEP
Digital asset management system

Collaborate with Team

Learn how you can esily work together with Mirrix

Collaboration

AI-powered digital asset management
Best digital asset management platform

Track Usage Rights

Discover features deigned to help you stay compliant

Asset Stats

Digital asset management solutions
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Built on 25+ years of
STEP experience

The team behind Mirrix

As one of the most experienced implementation partners of Stibo Systems, Unit of Measure is helping global manufacturers, retailers, and distributors structure, enrich, and govern their product and customer master data.

Mirrix is our answer to a recurring problem:

How to manage digital assets in STEP with the same intelligence, findability, and user experience as the data itself

It's built for STEP — and backed by over 25 years of deep, practical expertise in implementing the STEP platform.

Unit of measure icon - Product data in PIM integrated DAM
Stibo STEP digital asset management

Why we built Mirrix

Watch this short video from our founder and see the vision behind the product and what it looks like in action.

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Stibo STEP DAM demo
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Why Mirrix is the best DAM for STEP

DAM for Stibo STEP

3rd Party DAM application

Asset-to-Product Linking
Auto-tagging in digital asset managementDirectly in STEP, no sync needed
Asset removal in DAM softwareRequires integration and sync
Unified data model
Auto-tagging in digital asset managementReuses STEP attributes, hierarchies, LOVs, etc.
Asset removal in DAM softwareRequires separate asset model setup
No sync jobs needed
Auto-tagging in digital asset managementWrites directly to STEP in real-time
Asset removal in DAM softwareRequires ongoing sync/API mapping
Built-in data validation
Auto-tagging in digital asset managementEnforces existing STEP validations
Asset removal in DAM softwareMust create and maintain duplicate data validations
Integrated workflows
Auto-tagging in digital asset managementLeverages STEP’s native approval flows
Asset removal in DAM softwareRequires external triggers or rework
Single source of truth
Auto-tagging in digital asset managementAssets and metadata live in STEP
Asset removal in DAM softwareDuplicates digital assets and metadata in external DAM
Native product linking
Auto-tagging in digital asset managementLink Products to Digital Assets directly in STEP
Asset removal in DAM softwareRequires custom link logic
Shared user permissions
Auto-tagging in digital asset managementReuses STEP user roles and security model
Asset removal in DAM softwareRequires separate role administration
Simplified IT operations
Auto-tagging in digital asset managementNo connectors, middleware, or glue code
Asset removal in DAM softwareNeeds integration management and operations overhead
Lower license cost
Auto-tagging in digital asset managementDAM add-on licenses
Asset removal in DAM softwareFull-scale enterprise DAM license fees
Minimal implementation cost
Auto-tagging in digital asset managementNo data migration if your digital assets are already in STEP, no rework
Asset removal in DAM softwareRequires asset migration and mapping
Lower maintenance overhead
Auto-tagging in digital asset managementFewer systems to monitor and support
Asset removal in DAM softwareTwo systems + sync layer to maintain

Mirrix dramatically reduces TCO (Total Cost of Ownership) by reducing license costs and eliminating middleware, duplicate systems, and costly integrations.

Mirrix leverages your existing investment in STEP
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FAQ

Mirrix is built directly on top of STEP, so you get real-time asset‑to‑product linking, governance, and metadata control—without sync jobs, duplicate data, or integration overhead.

Mirrix is for organizations that already use the Stibo Systems STEP platform. It enhances your STEP setup with AI-powered asset management, tagging, rights tracking, and collaboration—all within your existing STEP data model. Also check out this overview of how Mirrix helps different types of users.

Yes! Mirrix uses AI to extract metadata (e.g., cutouts, color schemes, alt‑text) and automatically sorts assets into STEP folders and categories—saving you countless hours.

Mirrix enforces STEP’s native validation rules—like attribute validates, mandatory attributes, and license expiry dates—right at upload, so assets are always publish-ready and audit-compliant.

Not at all. Mirrix extends STEP workflows—approvals, roles, governance—so everything continues as usual in STEP, but with an option to offer an alternative user experience to users inside and outside your organisation.

Mirrix is owned and managed just like STEP— no middleware, and no extra sync jobs. One platform, one governance model.

Because Mirrix is a STEP add-on solution, it typically costs less to license, implement and operate than enterprise DAMs—no migration, middleware, or duplicate platform costs.

No. Digital asset files and metadata remain in STEP. Mirrix simply enriches and manages them in-place—no large-scale migrations required.

You can book a personalized demo or watch the product tour above. New showcase videos are being added regularly.

If you’re using Stibo Systems STEP, we believe that Mirrix is the best DAM system because it’s built directly on top of the STEP platform. Unlike 3rd party DAMs, Mirrix doesn’t require data synchronization or complex integration—it reuses the existing STEP data model, governance, and workflows for seamless asset and product management.

With Mirrix, you can still choose to manage images, documents, and other digital assets directly inside your STEP environment or you can choose to use Mirrix. Mirrix adds a user-friendly DAM interface and AI-powered features like auto-tagging, usage rights tracking, and visual similarity detection—all natively connected to your data in STEP.

Yes. Mirrix allows you to link assets to products within STEP using native cross-references—no need for external connectors or sync jobs. It’s the most efficient and error-free way to ensure your product content is always linked to the right visuals.

Yes. Mirrix is purpose-built to work natively with the STEP platform from Stibo Systems. It eliminates the need for middleware and reduces implementation time and cost by leveraging your existing STEP structure and user roles.

Mirrix uses AI to extract metadata from images and PDFs, including alt text, product references, visual characteristics, and keywords. It can automatically tag, classify, and assign rights metadata—improving findability and compliance.

A DAM inside your PIM, like Mirrix for STEP, reduces duplication, increases data accuracy, and keeps assets in sync with your product data. It simplifies governance, improves collaboration, and saves time compared to managing assets in a disconnected system.

Mirrix is typically more cost-effective than implementing an external DAM. There’s no need for data migration, custom integration, or duplication of governance rules—making both the license fee and the implementation cost lower.

Yes. Mirrix uses built-in AI vision to detect objects, text, visual similarity, and context in images. This data is stored as searchable metadata inside STEP and used to power classification, quality control, and duplicate detection.

Traditional DAM systems require custom integration to connect with STEP and often duplicate data and workflows. Mirrix, by contrast, is a DAM built directly on the STEP platform—offering native governance, lower costs, and a unified user experience.

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Still have questions?
Please reach out to us.