Mirrix enhances your STEP platform from Stibo Systems with:
AI-powered image and document management
A DAM-optimised interface built for ease of use
Seamless collaboration across teams and partners
Extract descriptions, keywords and characteristics from images, PDFs and other digital assets to increase findability.
Mirrix uses AI to suggest the right product for each asset based on visual cues and metadata.
Mirrix leverages your existing STEP setup: attributes, asset links and workflows – no duplication, no rework.
Ensures assets are used within the correct rights period – helping you avoid expired licenses, model misuse, and legal risks.
Flags near-duplicate and visually similar assets – helping you clean up your DAM & avoid publishing the wrong image.
Mirrix automatically classifies images and documents using AI, making them easier to organize and find within your STEP system.
Edit images in Photoshop, Illustrator or Canva – and easily save back to STEP.
Find assets by multiple search and filter options and stop wasting time on endless searches for the right file.
Collaborate with teams and agencies in real time, speeding up reviews and approvals while keeping assets organized.
by ensuring it’s paired with the right images, documents, and compliance material. With Mirrix, asset linking and approvals happen inside STEP—boosting speed and accuracy across all product launches.
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without hunting across folders or platforms. Mirrix’s AI-powered tagging and visual search help marketing teams quickly locate the right image or brochure—already matched to the right product in STEP.
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Mirrix runs natively on your existing STEP setup, eliminating the need for DAM integrations, sync jobs, or new governance frameworks. It’s low-friction, high-impact PIM enhancement.
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directly in Photoshop, Illustrator, or Canva—and save them seamlessly back into STEP with version control and approvals intact. No uploading, emailing, or metadata re-entry required.
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Mirrix gives sales reps fast, filtered access to the latest product visuals, presentations, and documents—ready to drop into decks or portals straight from STEP.
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by instantly retrieving product images, manuals, or certifications. Mirrix makes it easy to verify asset accuracy and ensures only approved materials are used in support communications.
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With Mirrix, they can upload files directly or share from their media banks. Assets are validated, organized, and ready to use—saving your team time and reducing delays.
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without exposing them to your full STEP backend. With Mirrix, external users get a clean portal experience with only the assets they’re authorized to use.
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using a streamlined, brand-compliant asset hub. Mirrix ensures agencies always pull from the right files and see product context without needing direct STEP access.
SCHEDULE YOUR DEMOFrom upload to product linking, Mirrix brings Al, structure, and speed to your digital asset workflows all within your STEP setup.
Below are a few examples of the supported use cases and features of Mirrix.
Upload images, documents and other digital assets to Mirrix in just a few clicks and start to work on the new digital assets immediately
From Mirrix you can open images for editing in Photoshop with a single click and easily save back the changes.
Edit images in Canva directly from Mirrix and preview the before and after image before you save your changes.
We will add new demo videos on an ongoing basis, so come back soon for more.
As one of the most experienced implementation partners of Stibo Systems, Unit of Measure is helping global manufacturers, retailers, and distributors structure, enrich, and govern their product and customer master data.
How to manage digital assets in STEP with the same intelligence, findability, and user experience as the data itself
It's built for STEP — and backed by over 25 years of deep, practical expertise in implementing the STEP platform.
Watch this short video from our founder and learn about the inspiration for building Mirrix.
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Directly in STEP, no sync neededRequires integration and syncReuses STEP attributes, hierarchies, LOVs, etc.Requires separate asset model setupWrites directly to STEP in real-timeRequires ongoing sync/API mappingEnforces existing STEP validationsMust create and maintain duplicate data validationsLeverages STEP’s native approval flowsRequires external triggers or reworkAssets and metadata live in STEPDuplicates digital assets and metadata in external DAMLink Products to Digital Assets directly in STEPRequires custom link logicNo connectors, middleware, or glue codeNeeds integration management and operations overheadDAM add-on licensesFull-scale enterprise DAM license feesNo data migration if your digital assets are already in STEP, no reworkRequires asset migration and mappingFewer systems to monitor and supportTwo systems + sync layer to maintainHigh level of re-use of STEP's existing data model. Building an MVP could be done in a few weeks.Building an MVP of new enterprise-level DAM will take several months. 5x to 10x more time and cost.
Mirrix is built directly on top of STEP, so you get real-time asset‑to‑product linking, governance, and metadata control-without sync jobs, duplicate data, or integration overhead.
Mirrix is for organizations that already use the Stibo Systems STEP platform. It enhances your STEP setup with AI-powered asset management, tagging, rights tracking, and collaboration-all within your existing STEP data model. Also check out this overview of how Mirrix helps different types of users.
Yes! Mirrix uses AI to extract metadata (e.g., cutouts, color schemes, alt‑text) and automatically sorts assets into STEP folders and categories-saving you countless hours.
Mirrix enforces STEP’s native validation rules-like attribute validates, mandatory attributes, and license expiry dates-right at upload, so assets are always publish-ready and audit-compliant.
Not at all. Mirrix extends STEP workflows-approvals, roles, governance-so everything continues as usual in STEP, but with an option to offer an alternative user experience to users inside and outside your organisation.
Mirrix is owned and managed just like STEP-no middleware, and no extra sync jobs. One platform, one governance model.
Because Mirrix is a STEP add-on solution, it typically costs less to license, implement and operate than enterprise DAMs-no migration, middleware, or duplicate platform costs.
No. Digital asset files and metadata remain in STEP. Mirrix simply enriches and manages them in-place-no large-scale migrations required.
You can book a personalized demo or watch the product tour above. New showcase videos are being added regularly.
If you’re using Stibo Systems STEP, we believe that Mirrix is the best DAM system because it’s built directly on top of the STEP platform. Unlike 3rd party DAMs, Mirrix doesn’t require data synchronization or complex integration-it reuses the existing STEP data model, governance, and workflows for seamless asset and product management.
With Mirrix, you can still choose to manage images, documents, and other digital assets directly inside your STEP environment or you can choose to use Mirrix. Mirrix adds a user-friendly DAM interface and AI-powered features like auto-tagging, usage rights tracking, and visual similarity detection-all natively connected to your data in STEP.
Yes. Mirrix allows you to link assets to products within STEP using native cross-references-no need for external connectors or sync jobs. It’s the most efficient and error-free way to ensure your product content is always linked to the right visuals.
Yes. Mirrix is purpose-built to work natively with the STEP platform from Stibo Systems. It eliminates the need for middleware and reduces implementation time and cost by leveraging your existing STEP structure and user roles.
Mirrix uses AI to extract metadata from images and PDFs, including alt text, product references, visual characteristics, and keywords. It can automatically tag, classify, and assign rights metadata-improving findability and compliance.
A DAM inside your PIM, like Mirrix for STEP, reduces duplication, increases data accuracy, and keeps assets in sync with your product data. It simplifies governance, improves collaboration, and saves time compared to managing assets in a disconnected system.
Mirrix is typically more cost-effective than implementing an external DAM. There’s no need for data migration, custom integration, or duplication of governance rules-making both the license fee and the implementation cost lower.
Yes. Mirrix uses built-in AI vision to detect objects, text, visual similarity, and context in images. This data is stored as searchable metadata inside STEP and used to power classification, quality control, and duplicate detection.
Traditional DAM systems require custom integration to connect with STEP and often duplicate data and workflows. Mirrix, by contrast, is a DAM built directly on the STEP platform-offering native governance, lower costs, and a unified user experience.